Loading... The Science Fiction of XiaMen
As some of you may know, I have moved to XiaMen, China. In the US, there are many elements of the strange, like Quakers with rocket packs. It turns out that China has interesting science fictional things happening in this island city of 1.3 million people.
XiaMen has a local chain of bakeries called USM with the slogan, Use Mind Bread Hause:
I’ve tried this psychedelic bread and while I’m forbidden by the government to speak of the mind trip, it tastes really good!
I feasted on this spectacular specimen for breakfast and had thoughts of Pacific Ocean coconuts the whole day. It made me rather sea sick, thinking of coconuts bobbing in the ocean.
Think about this when you are eating your rather lame “wonder” bread, hmm? 
Comments
Comment from Ben Kuo
Time July 22, 2009 at 15:50
ah crap, stupid enter key submits the thing before I was even done typing… annoying.
Anyway, a lot of Asian places will put some English on their establishments in order to sound sophisticated. “Use Mind” is a transliteration of their Chinese name, 優斯麥 (that’s traditional chinese i’m keying), which has the pinyin “you1 si1 mai4.”
Check out Engrish.com for more examples of this frankly ridiculous use of English.
Comment from Ben Kuo
Time July 22, 2009 at 15:51
BTW, are you still alive?
Comment from Lancer Kind
Time July 22, 2009 at 16:19
Yeah…. barely…. 
Monday I was starting to think I wouldn’t be needing to worry about paying for another months rent. But four hours of high fever and getting an IV of a bunch of anti biotics, I felt better. Then the next day, nearly normal except for the cough. 5 more visits to the hospital for the rest of the treatment.
Comment from Ben Kuo
Time July 22, 2009 at 15:45
I think the breadhouse actually suffers from BES – broken english syndrome.